Although, barter is the earliest form of transaction, Barter as a trading solution, is a relatively new concept. It provides a remarkably simple solution for business owners to facilitate product remarketing, redistribution, and to create monetary worth of their own goods & services.
Best part about Barter Trading is that it encapsulates almost all kinds of goods & services. The trick is to find two organisations that may benefit each other in return for their goods and services.
Corporate houses, usually work with media buying agencies that help the clients execute their media plan. The agency works on behalf of the brand and approaches media outlets. Instead of making a 100% cash payment, the agency creates a module that allows the 2 parties to exchange goods and/or services for their mutual benefit. So, in short, product over-runs, used machinery, short-dated stock and even first-line stock are used to create media value.