P. T. Barnum, an American showman & a businessman, once said; “Without promotion, something terrible happens… nothing!”
Needless to say, marketing strategies play a major role in a brand’s success. Advertising sector will grow to a stupendous worth of US $ 10 billion by 2017 and Media Bartering will remain a vital part of marketing strategies as Media budget ceases to depend entirely on the company’s cash flow and begins to expand the scope of ad-expenditure in return for dispensable goods and services.
B4U helps you to liquidate your unused inventory by reaching out to the parties that may need your goods/services and exchange them for media space. Due to the complexity of this module, it becomes a matter of great importance to analyse the following points, before going ahead with the deal;
This is where B4U comes in to the picture. We provide you with Media Barter solutions, that not only help you maximise your current ad-spends but also to create lasting collaboration for mutual benefit.
Our Media Bartering Solutions expand across 1500 + premium cinema screens, 1200 + coffee shops, 200 + gyms, over a 100 malls, numerous out-of-home media, and a huge list of movie houses for product placement.
FUN AND FOOD FIESTA
When it comes to multiplexes, no one beats us as with our presence and stronghold in multiplex chains across the nation. We are the most preferred partners for multiplex giants and single screen chains, alike.
Whether you are looking for on-screen promotion, off-screen campaign, or simply, a barter-deal, B4U is the most efficient intermediary.
CATCH THEM, ON-SPOT
B4U has exclusive rights of 14 premium malls and numerous departmental and hypermarket chains. Shopping malls have footfalls running in tens of thousand to over a hundred thousand on weekdays and much more on weekends.
Moreover, a variety of product and services can be found at a single mall. Get in touch with us to reach the prospective customers on-spot as they are about to make a buying decision.
Lastly, you don’t only get to reach the shoppers; we will also help you to strike a deal with shop-owners, if you wish to barter your product or services with theirs.
OOH FOR OOMPH
The good old glory of your campaign across country, delivering your message to the prospective customer in big & bold!
B4U partners with most of the out-of-home advertising agencies. Whether you want to grab eyeballs of the consumers traveling by rail or road, we have the perfect deal for you. Tell us, ‘what you want?’ and leave the rest to us.
REACH THE FREQUENT FLYERS
Airports are the perfect media spaces to grab the eyeballs of prospective consumers with high propensity to spend. Every year, millions of Airline travellers spend around a minimum of 2 hours at airports and more than 75% of these visitors, notice airport signs and displays.
B4U offers bartering solutions with LED Wraps, aesthetic standing backlit units, Digital Screens, and Head-on striking backlit Billboards in exchange for your goods & services, to optimise your ad-spends.
We offer branding options at Amritsar International Airport & other select airports in India to impress & influence the 90% of the people passing through airports, who belong to SEC A of the economic strata.
HIGH FREQUENCY DELIVERY TO SMALLER SEGMENTS
Radio, especially FM, has seen booming growth in past 2 decades. With their region and language specific services, FM channels have created a niche listenership. All local channels have specific target audience in hundreds of thousands and easier to create target groups based on interests and demographics.
B4U collaborates with almost all radio channels, directly or indirectly through our partners.
SERVE YOUR MESSAGE WITH THE MORNING CUPPA
Over 70000 Newspapers published with over a 100 Million copies sold everyday and many more weeklies, bi-weeklies, and monthlies. The scope of trading your product or services is immense, to say the least.
B4U will help you strike a deal in accordance with your requirements like language, region, frequency of publication, and circulation.
A MILITIA OF BRAND LOYALTY
Hangout with the youth and you have a battle half-won. Clubs are visited by the most adventurous of your target audiences, i.e. YOUTH. They are willing to try out everything and they are the ones that establish the brand equity for you.
B4U has, in its mix, a range of clubs located at small towns, cities, and metros. We are sure to find a compatible event and location for you.